Newsletter #3 ProChile in Southeast Asia

Hope you enjoy this news update and should any topics call your attention, please contact us. We would love to share more detailed information with you.

HIGHLIGHTS

H.E. ALEX GEIGER, AMBASSADOR OF CHILE TO THAILAND, GREETS THAILAND’S BUSINESS COMMUNITY

H.E. Ambassador Alex Geiger has recently arrived in Bangkok and is looking forward to a new cycle of business and exchange opportunities, as Thailand and Chile advance into a face to face, new normal reality.

MEET MR. ADLAN AHMAD, HEAD OF HYDROGEN UNIT GAS & NEW ENERGY PETRONAS

In our efforts to diversify Chile’s energy sources, the Ministry of Energy launched a National Green Hydrogen Strategy, which first stage consists in attracting foreign investment to develop new Green Hydrogen projects in Chile. ProChile Malaysia has played a key role in connecting PETRONAS’ interest to invest, with local Chilean companies to discuss a collaboration. Petronas is one of the biggest energy companies in the region and we interviewed Mr. Adlan Ahmad, Head of Hydrogen Unit Gas & New Energy PETRONAS, to know more about his vision.

MEET MR. NARUPON TANARAKSIRITHAWORN, MANAGING DIRECTOR OF THANARAK INTERFOODS CO., LTD. (THAILAND)

Thanarak Interfoods Co. Ltd. is one of the main importers of dried fruits from Chile in Thailand and has been working with ProChile for 8 years.

In the interview regarding their experience in doing business with Chile, Mr. Narupon Tanaraksirithaworn explained that ProChile has always been supporting their business with reliable information as well as helping them to connect with Chilean exporters.

Along with highlighting the quality of Chilean products, Mr. Narupon also points up the promotion campaign “Foods from Chile, healthy living” in which ProChile Thailand and Thanarak collaborated, explaining that the project has successfully leveled up both his company brand Fruitmania, and the Chilean origin of the products.

BREAKING NEWS

INDONESIA RENEWS RECOGNITION OF CHILE’S FOOD SAFETY CONTROL SYSTEM

On October 28th, 2021, Indonesia’s Ministry of Agriculture granted Chile its renewed Country Recognition of its Food Safety Control System on Fresh Food of Plant Origin for the next three years valid until November 5, 2024.

The scope and benefit of this decree permit six fresh fruits (grapes, apple, blueberries, cherries, kiwis, and pears) to enter Indonesia through the Port of Tanjung Priok in Jakarta, the country’s main port of entry. Given that 50% of the Indonesian population lives on the island of Java, this decree will continue to allow Chile to export its fresh fruit products directly to the heart of the country, thus notoriously reducing travel time and costs

. Additionally, the recognition renewal exempts Chilean exporters from submitting additional paperwork, such as a Certificate of Analysis (CoA) and Food Safety Certificate. Chile is one of the nine countries that have gained country recognition, which is a testament to the country’s excellent food safety standards.

THE WORLD’S FIRST CARBON-NEUTRAL FUEL PLANT KICKED OFF IN THE STRAIT OF MAGELLAN, CHILE

Carbon-neutral fuel, commonly known as e-fuel or green hydrogen, is the new sustainable transportation gasoline made from renewable energy sources; seawater and wind.

With the help of electricity, this energy source does not release additional carbon dioxide but is zero-carbon. This breakthrough, according to eFuel Alliance, has made it compatible to be used for power vehicles, airplanes, ships, to all heating systems that use liquid fuels in addition to the land transportation mode.

To read the full article click here.

CHILE: A SUSTAINABLE WINE PRODUCER

Chile is and always has been an international leader in the field of sustainable wine growing. Eighty percent of Chilean wine exports are certified sustainable, representing one of the most regionally diverse and eco-friendly wine selections on the planet. Chile is also known as the producer of premium quality wines, from elegant cold-climate wines to fruity full-body wines, with a quality and value of great consistency.

To read the full article click here

Thailand: Foods from Chile, Healthy Living Campaign
Fruitmania, dried fruit promotion

Initially Thailand: Foods from Chile, Healthy Living Campaign Fruitmania, dried fruit promotion Fruitmania, a retail brand owned by Thanarak Interfoods Co., Ltd. —one of the largest Thai importers of dried fruits from Chile—has been carrying out a special promotion of Chilean prunes, dried cranberries, raisins, and mix dried fruits, as part of the campaign “Foods from Chile, healthy living”, hosted by ProChile Thailand, in collaboration with Thai importers of Chilean food. Fruitmania’s promotion was held through its online points of sales at Facebook, Lazada, and Shopee between October 11 and November 11, with the support of 17 Key

Opinion Leaders (KOLs) that created an online buzz on Instagram and TikTok, in which they showcased the products and made easy and healthy preparations for their followers to watch. Collaborating with Thanarak Interfoods Co., Ltd. has been a key strategy for promoting Chilean dried fruits and has brought outstanding results in awareness, demand, and sales to both the importer and its Chilean suppliers, proving that nobody gets the market trends better than retailers. Thank you so much to Thanarak’s team for all their great work and motivation.

Thailand: Foods from Chile, Healthy Living Campaign
Fresh Living dried fruit and nuts promotion

From November 1, until November 27, Chilean prunes, raisins, walnuts, dried cranberries, almonds, and dried cherries are being promoted on Fresh Living’s virtual shops on Facebook, Lazada, Shopee, and Line, as part of the campaign “Foods from Chile, healthy living”, hosted by ProChile Thailand, in collaboration with Thai importers of Chilean food.

Focusing on end consumers, this promotion is being broadcasted by 8 Key Opinion Leaders (KOLs) with an average of 10k and 300k followers on Instagram, which creates an online buzz.

Collaborating with Fresh Living has been a key strategy in raising awareness of Chilean dried fruits and nuts, but also in supporting the retailer in boosting sales and demand for these products, which is beneficial to both the importer and its Chilean suppliers. Thank you so much to Fresh Living’s team for all their great work and motivation in being part of the “Foods from Chile, healthy living” promotion campaign 2021!

Thailand: Foods from Chile, Healthy Living Campaign
Siam Makro, seafood and frozen berries promotion

In collaboration with Siam Makro Hypermarket, one of the largest retailers in the country, ProChile Thailand will carry out the promotion of Chilean salmon, mussels, king crab, and frozen berries (strawberries, blueberries, cherries, raspberries, blackberries, and mixed berries) between November 17 and November 28 at 131 supermarkets nationwide, as part of the promotion campaign “Foods from Chile, healthy living”.

This promotion also considers an online buzz by 9 Key Opinion Leaders (KOLs) with an average of 50k and 360k followers on Instagram, Facebook, and TikTok, that will be sharing easy-to-cook preparations with their foodie audience plus 2 Cooking Shows that will be broadcasted later on.

Along with boosting demand and sales of products that have been available in the Thai market for a while, such as Chilean salmon and mussels, this promotion will also support in raising awareness of Chilean frozen berries, which are not only a new product for Siam Makro but also a new product in the Thai market. Overall, this offline-online campaign is expected to be beneficial to both importers and Chilean suppliers in positioning their Chilean products in the Thai market.

Thank you so much to Siam Makro’s team for all their great work and motivation in being part of the “Foods from Chile, healthy living” promotion campaign 2021!

Check their shop here

Indonesia: Chilean Wine Campaign at The Union Group

Chilean wines will be WINES OF THE MONTH throughout the month of November at 7 Jakarta restaurants: LOEWY, CORK&SCREW Plaza Indonesia, Pacific Place & Country Club, UNION Plaza Senayan, Pondok Indah Mall, and PIK Avenue. These restaurants also will be listing one Chilean red as their WINE BY GLASS throughout the month of November at LOEWY, CORK&SCREW Plaza Indonesia, Pacific Place & Country Club. On the 11th of November, CORK&SCREW Pacific Place showcased a selection of specially priced Chilean wines by bottle and by glass at a SATELLITE WINE BAR.

A tasting flight of 6 wines was also available at a special price, along with a few Chilean tapas to pair with the wines. There was also a WINE GIVEAWAY. The first few U+Rewards’ Black Members who booked a table for the Wine Bar event will get one complimentary bottle of Chilean wine. Finally, on the 24th of November, for the CARMÉNÈRE DAY, all Carménère bottles will be on special prices (better prices than the month-long promotion). The offer will be available for drink-ins, takeaways, and deliveries at CORK&SCREW Plaza Indonesia, Pacific Place & Country Club.

Indonesia: Chilean Salmon & Blueberries Social Media Campaign ‘Here is Chile’

ProChile Indonesia, in collaboration with Delisari Nusantara, one of the largest food importers and distributors in Indonesia, will carry out the promotion of Chilean salmon and frozen blueberries. During November at Delisari’s Cooking show @Delreceipes, local influencers will be invited to cook dishes based on Chilean salmon and blueberries, together with Chef Asep Kusno, as part of the promotion campaign “Here is Chile”. The local influencers selected for this activity are: local actor and musician Ivan Ray (@ivangordonray); radio announcer at Hard Rock FM, Susan Tanoe (@susantanugraha); actor and model, Dwi A P (@duway); and pastry Chef Nina Bertha (@ninaberthac).

Two episodes of the cooking show will be recorded and posted during November, and the other two episodes will be aired live at IG TV accounts of @Delreceipes, @duway (November 11th) and @ninaberthac (November 18th).

e-ENEXPRO Food & Future 2021
October 25th to 29th, 2021

After a productive week in which more than 500 meetings were held virtually between exporters from Chile and importers from all over the world, the latest version of the e-ENEXPRO FOOD & FUTURE 2021 was a total success.

On this occasion,ProChile joined forces with FEDEFRUTA (The Chilean Federation of Fruit Producers) and its own virtual business matchmaking event, FruitTrade, to increase the impact of the activity. In sum, a total of 10 importers of ASEAN markets participated and held 30 meetings. All in all, this encounter is one of the many yearly instances in which ProChile helps to connect different worldwide businesses with the best that our country can offer.

Jakarta, Indonesia: The Taste of Chilean Terroir
October 28th 2021

This wine tasting event took place in The Westin Jakarta, and it was the first event in the wine industry after two years! The event consisted of a Masterclass of Chilean wine was attended by 50 people, and later.

had a walk-around tasting for 100 guests. The Taste of Chilean Terroir successfully achieved its goal of bringing back the joy so characteristic of the hospitality industry, together with connecting 16 Chilean wineries with local importers, distributors, and businessmen from the hospitality sector.

Local importers and distributors got to taste the best of these 16 Chilean wineries which are not in the local market, and this was the first step towards having more wineries and diversity of Chilean wines in the market for local consumers that love our wine so much.

UPCOMING EVENT

e-ENEXPRO City IT Services
November 30th to December 2nd, 2021

The next Chilean wine tasting event by ProChile ASEAN in Indonesia will be held on the five-star hotel The Westin Jakarta, Setiabudi. The Taste of Chilean Terroir in Jakarta will serve 64 types of wines from 16 different wineries from Chile to more than 100 participants from professionals, potential importers, sommeliers, hotels, restaurants and cafés (HORECA), local media, food & beverage influencers, to retails. Prior to the wine tasting session, 50 exclusive participants i.e. potential importers, sommeliers, and local media people, will attend a Master Class in which each winery will showcase their most iconic wine.

e-ENEXPRO Creative Industry
January 11th to 14th, 2022

The next Chilean wine tasting event by ProChile ASEAN in Indonesia will be held on the five-star hotel The Westin Jakarta, Setiabudi. The Taste of Chilean Terroir in Jakarta will serve 64 types of wines from 16 different wineries from Chile to more than 100 participants from professionals, potential importers, sommeliers, hotels, restaurants and cafés (HORECA), local media, food & beverage influencers, to retails. Prior to the wine tasting session, 50 exclusive participants i.e. potential importers, sommeliers, and local media people, will attend a Master Class in which each winery will showcase their most iconic wine.

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